Uber's surge pricing has proven to be a sure-fire way to get users up in arms. But, it appears the ride-sharing company is working to placate that anger.
The company's CEO Travis Kalanick announced Monday that Uber is planning to send app push notifications to users when surge pricing subsides -- that way, users will know when fares have returned to normal rates, according to GeekWire.
"One of our goals for 2014 is bringing humanity to our communications," Kalanick said at the Launch Festival on Monday, according to GeekWire.
Surge pricing is when Uber charges extra … Read more