In an effort to reclaim control over the single-serve coffee market, Keurig parent company Green Mountain Coffee Roasters' new generation of "Keurig 2.0" brewers will include interactive readers programmed to work only with Keurig-licensed K-Cups. The company confirmed the news in a recent earnings call, as reported by Techdirt. The new brewers are due out in stores later this year.
The move comes at a time when Keurig's grip on the booming single-serve coffee market might be slipping. The company's original K-Cup patent expired at the end of 2012, and not surprisingly, bargain-priced competitor cups … Read more