marketing posts on CNET

marketing

1Mobile Market review

1Mobile Market brings you a selection of some of the best and most interesting Google Play apps as chosen by a group of editors. With its extensive yet specific categories and helpful autocomplete search feature, it can make it easier for you to discover and install top apps.

Pros

Fast and accessible: Because it features only free, mostly top-rated apps, 1Mobile Market proves easier to digest than Google Play, helping you to discover interesting titles that you might otherwise miss.

Powerful search: The autocomplete feature for the search bar, rather than showing you suggested keywords like in Google Play, provides … Read more

Comcast to buy video-ad platform FreeWheel for about $320M

Comcast is buying FreeWheel -- whose service is designed to help TV networks, film studios, and other content companies sell and manage in-video ads across numerous Web sites and devices -- for about $320 million, according to sources familiar with the deal.

FreeWheel's setup automatically allocates ad inventory, keeps track of ad revenue, and accounts for revenue splits between Web sites and content owners. It's also designed to help marketers place their ads more easily. It was founded by former executives of Internet-display-ad company DoubleClick, which was purchased by Google in 2007 for $3.1 billion.

FreeWheel's … Read more

Video game sales grow a measly 1 percent in 2013

The US video game market appears to be stuck in a holding pattern. While there weren't any significant declines in consumer spending in 2013, there wasn't any noteworthy growth either.

New research published Tuesday by The NPD Group shows that users in the US spent $15.39 billion on video games -- which is nothing to shake a stick at, but it's only 1 percent more than spending in 2012.

Breaking down the numbers, gamers spent a total of $6.34 billion on new physical video and PC game software, $1.83 billion on used and rental … Read more

Microsoft sends decaying apple to Apple users

I opened my eyes a touch reluctantly this morning and began to read my e-mails in bed.

It was raining outside and the fog was thicker than "War And Peace."

Microsoft, however, wanted to cheer me up. It sent me an e-mail with the subject line: "You deserve something better."

"How sweet," I thought. "I'm not sure I actually deserve something better, but, you know, if you're offering, why would I not listen?"

I eagerly opened the e-mail and then recoiled a touch. For there was a picture of a … Read more

Xbox One rumors abound: March update, white console, and more

The Xbox One rumor mill is on overdrive. Word has it that the console could come in white, might get an update in March, will arrive in more markets, and could soon be available without a Blu-ray drive.

These speculations come via a report from The Verge, which has been checking out online forums and talking to inside sources. Chief among the rumors is a possible major update to Xbox One's dashboard. Apparently, Microsoft is working to fix various issues with the console's Live service. This update release could come as soon as March.

The Verge has also … Read more

Tablet market up 50 percent, led by Apple, Samsung, Amazon

The holidays proved to be a boon for the tablet market. Worldwide shipments of the iPad, Kindle, Galaxy Note, and other tablets grew to 76.9 million in the fourth quarter of 2013. That's 62.4 percent growth over the previous quarter. For the full year of 2013, tablet shipments totaled 217.1 million, up from 144.2 million in 2012 -- which equals a growth rate of 50.6 percent.

These latest figures come from a new survey by research firm IDC, which shows that even though the tablet market is clearly displaying strong growth, it appears to … Read more

Microsoft SkyDrive becomes OneDrive

CNET Update has its head in the cloud:

Bridget is back in this episode of CNET Update. Many thanks to Jeff Bakalar and Shara Tibken for being fantastic guest hosts for the past few days. In today's tech-news roundup:

- Learn why Microsoft changed the name of its online storage service.

- Score free online storage from Pogoplug if you're a Sprint customer.

- Tap into Sprint's faster 4G LTE speeds in more areas and learn about the Spark service.

- Discover how Google is growing its artificial intelligence talent with the acquisition of DeepMind.

- See … Read more

Behind in tablets, Intel pays firms to use its chips

Intel wants to be a player in the tablet market in a big way this year. One way to make that happen is to bankroll a customer's product.

"Contra revenue," as Intel calls it, sounds innocuous enough. One of those murky financial terms that are ignored by people outside of the investment community -- and that's probably why it's been largely ignored to date.

Seeking Alpha, a site devoted to company earnings, wrote about contra revenue in November, and on Friday IDG News did as well.

The upshot: Intel is, in essence, paying tablet makers … Read more

iPhones hold top three spots in network usage ranking

What were the top three most used phones in 2013? The iPhone 4S, the iPhone 5, and the iPhone 4, according to an Actix study that tracked communications between mobile devices and carriers' mobile networks.

But Samsung is the clear rival: its Galaxy S3, S2, and S4 claimed the fourth, fifth, and sixth places, respectively, according to figures that Actix, which sells software to track such usage, shared with CNET. Samsung also had a significant presence in the rankings with a handful of lower-end models such as the Galaxy S3 Mini and Galaxy Ace.

The ranking is based on the … Read more

Dell looks to be heading toward staff layoffs of 20 to 30 percent

Dell appears to be feeling the effects of the PC market's downward slide. According to The Register, the company is said to be laying off a large portion of its staff from offices around the world.

Reportedly, Dell is looking to cut 20 percent of its US-based sales staff and 30 percent of its sales and marketing staff from Europe, the Middle East, and Africa. The company wouldn't say how many people this totaled up to.

Sources familiar with the matter told The Register that along with laying off employees that work in the PC department, Dell is … Read more