While competitor LivingSocial navigates its way through a major leadership turnover, Groupon is strengthening its assets.
The Chicago-based daily deal site is adding a new arm of flash sales to its repertoire with the acquisition of Ideeli.
Groupon has advertised promotions on discounted clothing, accessories, and other sartorial deals previously, but the addition of Ideeli gives the company a much more substantial footing for competing with the likes of Gilt and Amazon-owned MyHabit.
In Monday's announcement, Groupon leadership also suggested that Ideeli's mobile user base is also a major incentive on its part.
Ideeli offers flash sales on … Read more