deep-linking

Twitter adds more 'Cards' for app and photo gallery embeds

When you see a photo, article summary, or video in a tweet from a Web site, it most likely was done with a feature called Twitter Cards. The social network announced today that it's expanding this feature to include "deep-links" to mobile apps and also offer up some new Cards, such as product information and photo galleries.

"We first introduced expanded Tweets with three card types: summary, photo, and player/video," Twitter's head of platform, Jason Costa, wrote in a blog post. "Since then, we've heard that publishers want to be able … Read more

Remember the YouTube piano? Meet its sibling

Longtime readers might remember the YouTube piano, an ingenious use of YouTube's deep-linking feature that turned a video with various keys on it into a working piano. This week its creators are introducing a follow-up that's slightly less interactive, but just as amusing, called YouTube radio.

Its function is to emulate an old radio with a tuning dial. Users can switch between the eight stations, which include pop, jazz, rock, and even one for cats (no, seriously). Each of these has been composed by musician Adam Ben Ezra, who was one of the co-creators of the piano project. … Read more

YouTube deep video links go live

On Thursday, YouTube introduced a new feature that enables users to send a link to a video that will start at the precise time they've selected.

Similar standalone Web services have offered workarounds for such a feature, however YouTube has gone above and beyond by integrating this into the comments section of each video. Anytime a user writes in a time in their comment, YouTube's system will parse it over and create one of these deep links. For example if you say "The explosion in 2:10 blew my mind" the 2:10 becomes a link … Read more

'BusinessWeek': Don't link to us

BusinessWeek apparently doesn't need anyone to help it boost its Web traffic.

According to a blog post on Gawker, BusinessWeek not only asks people not to link to its site, it specifically directs them to its user agreement that prohibits the practice of "deep linking."

Gawker points to the example of SmugMug CEO Don MacAskill, who writes in his blog that after being interviewed for a feature story in BusinessWeek, he was expressly told not to link to the story. "Yes, that's right, an ad-driven publication doesn't want us to drive traffic to them,&… Read more