Blog news coverage differs from mainstream press

Technology has made it possible for more of us to not only read the news but also write it via blogs and social-media sites. But do stories on the blogosphere differ from those in traditional media, and if so, how?

To peek behind the world of new media versus old media, the Pew Research Center's Project for Excellence in Journalism (PEJ) spent about a year looking at the top news stories covered on blogs and social-media pages. It also kept tabs on seven months' worth of tweets on Twitter and a year's worth of news-related videos courtesy of … Read more

Why does the media love Apple and trash Dell?

I'm not a big fan of surveys, so I don't quote them often. But a recent Consumer Reports survey about PC manufacturers listed Apple as No. 1 in tech support, with Lenovo second, Dell third, and HP dead last. I should also say that Dell came in second in desktops.

I thought the headline should be "Survey says leading PC maker HP dead last in tech support." But that's not what happened. The media hailed Apple, trashed Dell, and gave HP a pass.

Horror stories about Dell's support are all over the blogosphere. Why is that? I mean, why does the media give Dell such a hard time?

Because perception is reality. But aside from being a pithy statement, what does that really mean?… Read more

Don't believe everything you read

During the back half of the 1990s, I was in charge of corporate marketing at Cyrix, a Texas-based microprocessor company, and at National Semiconductor, the company that bought Cyrix.

Today, I looked at some of the CNET news stories I was quoted in back then. I couldn't believe some of the blustery crap that spewed effortlessly out of my mouth.

Everything we did was the fastest, most powerful, most highly integrated, lowest cost, blah, blah, blah. The processor gods blessed everything we designed. Customers were lining up around the block. Intel was the devil incarnate. Advanced Micro Devices was just a lowly also-ran, doomed to forever live in Intel's shadow.

As the story turns out, Cyrix imploded and National Semiconductor blew I-don't-know-how-many-billion dollars cleaning up the mess. Intel's still the world's largest semiconductor company, and AMD--well, AMD at least survived.… Read more

Comcast: Bloggers keep us honest

After months of lying and evading our questions, Comcast seems to have developed a love affair with the blogosphere. Is this an early Valentine's Day present for bloggers, or is the company up to its usual tricks?

Comcast has gotten into a bit of hot water with the Federal Communications Comission over its widely criticized anti-BitTorrent filtering. The FCC Chairman Kevin Martin announced the agency's plans to investigate Comcast last month, stating that "the question is going to arise: Are they reasonable network practices?" He added that "when they have reasonable network practices, they should … Read more

Bloggers step up in brand-name search results

Concerned about what your customers say about you online? Well, you should be.

You probably think you have your bases covered by allowing product reviews and client testimonials through your Web site, but the truth is that the blogosphere can make (or break) you as a company if Google includes a customer's blog post in the SERPs (search engine results pages).

Prominently positioned customer blog posts in the SERPs that either love you or hate you can be more powerful than product reviews for several reasons, the most obvious one being that many blogs act as word-of-mouth advertising when … Read more

DIY reputation management

Reputation monitoring and management have become hot topics and will only continue to grow. These are becoming important areas for all businesses, large and small, to focus on as more and more people turn to the Web to communicate through blogs, their own Web sites, as well as the ever-growing opportunities for online consumer reviews and ratings.

Here is a quick Reputation Management 101 rundown of five tips in each of five different areas to get you started:

Pre-emptive measures are best

The old adage of prevention being the best cure carries a lot of weight here.

Always strive to … Read more

Forget babysitting and paper routes, teen turns to SEO

At the BlogHer 2007 Conference in Chicago last weekend, I was a proud dad, on-hand to support my daughter, Chloe, who presented her "Ultimate Neopets Cheats Blog" success story to a packed audience of bloggers, online marketers, and SEO enthusiasts attending the Professional Blogging: Ways and Means session.

Check out some highlights of Chloe's presentation at the BlogHer Conference 2007...

In early 2006, when Chloe was 15, she decided to devote a blog to Neopets, a virtual pets site popular with kids the world over. After performing some keyword research through WordTracker and Google Suggest for her … Read more

Blogger Civility? One Leading Blogger Offers Standards

Personal and public civility matters everywhere. It's why you don't burp at the dinner table or take showers in public. It's why you say "please" and "thank you" and, if you're Southern-born like I am, you say "yes, sir" and "yes, ma'am" when spoken to by your elders.

The blogosphere is still the wild, wild west, and sometimes personal and public civility don't seem to be part of the new culture. But it's increasingly becoming a part of the self-policing that bloggers are getting better … Read more

TechCrunch vs. editor: The final round

It's been quite a day. Over at TechCrunch, Michael Arrington says I'm not part of the "club" that is the blogosphere because, among other things, I simply "represent everything that we bloggers are trying to kill."

When I read that line, Groucho Marx's brilliant bon mot about clubs and their discontents immediately came to mind. But enough of that. Anyway, I think I've said all that I can about the Federated Media affair.

For those who (blissfully) may have been away at the beach the last few days, there's been quite … Read more

WordPress wizard talks to CNET's Webware

Matt Mullenweg is officially the CEO of Automattic. Please note the double "t"--as in "Matt." But he's really the guy who brought WordPress to the world and oxygen to the blogosphere.

You can see the first half of this Webware interview here. Matt explains why WordPress is open source but his antispam kismet isn't. He discloses the catalytic role his mother played in his software development. And he talks about blogging in places where the government is out to get you. The second part of the interview will be available online soon.