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SD1

Sigma SD1: Wait, did we say $9,700? We meant $3,300

Sigma has radically repriced its SD1 camera, saying manufacturing improvements let it lower the unusual SLR's cost by two-thirds to $3,300.

Sigma introduced the SD1 in 2011 with a premium price of $9,700--chiefly for its Foveon sensor, given that other specifications were ordinary. Although the sensor is small, about the size of those on mainstream SLRs from Nikon and Canon, it has the unusual ability to capture red, green, and blue light values for each pixel, not just a single color as with conventional sensors.

The Foveon design therefore can produce better detail, at least theoretically, … Read more

Sigma aims SD1 at pro photographers

Sigma has announced it'll ship its SD1 camera in June for $9,700, a price that suggests it's aiming its new flagship SLR almost exclusively at professional photographers.

The Japanese company unveiled the Sigma SD1 last year at the Photokina trade show. The camera embodies the company's aspirations to rise beyond its present role as a maker of third-party lenses into a camera rival to powerhouses such as Nikon and Canon.

The SD1 pricing, though, indicates that Sigma is trying to leapfrog Canon's top-end, $7,500 1Ds Mark III and Nikon's competing $5,900 D3x … Read more