Conde Nast launching new Web site brands

Conde Nast in October is bringing down the curtain on its Web-only brand and launching sites for two of its print titles, GQ and Details, according to an Advertising Age story and subsequently confirmed by a company official.

Ad Age gives the impression that the move is part of the publisher's overall strategy to align its Web site brands with its print brands.

But, Conde Nast Digital President Sarah Chubb, in a phone interview with CNET News following the Ad Age report, clarified that rather than shutting down and starting fresh with a brand new GQ.… Read more