Forrester

Apple less fun to deal with than Microsoft, Samsung, study says

Some organizations inspire a feeling of dread.

"Oh, I have to deal with the DMV today. Where's my Xanax?"

Apple, though, has long held a reputation for making its customers feel like they're bathing in chocolate sauce. With a glass of champagne in their hands.

So it's curious that a new study by Forrester suggests that Cupertino is slipping a touch.

As The Wall Street Journal reports, this is the third year that Forrester has been measuring the satisfaction people feel (defined along parameters such as ease of interaction and enjoyability of interaction) when dealing … Read more

Cyber Monday is poised to break online shopping records

With Cyber Monday just one week away, US shoppers are gearing up for some of the year's biggest online deal days. And this year, online retailers are poised to see a lot of money thrown around.

According to market research company Forrester, a record $78.7 billion will be spent in U.S. online shopping this holiday season. This is 15 percent more than what was spent in 2012.

The researcher forecasts that 167 million shoppers will take to the Web to buy presents, gadgets, and goods. Each person is estimated to spend an average of $472 for the … Read more

Facebook's marketing biz dissed by Forrester

The first line in an open letter from research firm Forrester to Facebook CEO Mark Zuckerberg is: "Facebook is failing marketers."

Apparently, Nate Elliot, Forrester's vice president and author of the open letter, doesn't mince his words. Elliot is drawing his conclusion from a study Forrester published on Monday that surveyed hundreds of executives from large companies in the US, Canada, and the UK. The results of the study claim that placing ads on Facebook doesn't necessarily drive users to brands.

Here's more from Elliot's letter:

I know this statement sounds remarkable, perhaps … Read more

Google Glass could be the next iPhone?

Get ready, Google Glass may soon be as omnipresent as the iPhone. People will be seen walking down the street, grocery shopping, and riding the subway with the wearable tech sitting on their faces.

According to a new report by Forrester, 21.6 million U.S. online consumers, or 12 percent of the population, are willing to wear augmented reality eyeglasses if they come from a trusted brand. Forrester's report is based on surveys with more than 4,600 U.S. adults in April.

"Not since Apple's iPhone debuted in 2007 has a computing device attracted as … Read more

Nintendo, Fios, US Cellular top Forrester's consumer rankings

Nintendo, Verizon Fios, and US Cellular are ranked highest for consumer experience, according to research firm Forrester (registration required).

The three took the top slots for their respective industries in Forrester's annual ranking of consumer goods and services. Forrester looked at 150 companies and asked 7,500 U.S. consumers these questions: How well did they meet your need? How easy were they to do business with? How enjoyable were they to do business with?

Nintendo did the best in these categories among the tech-related companies. The games and console maker scored an 83 when it comes to customer … Read more

Why has Forrester's CEO become an Apple doomsayer?

Apple's having a pretty good week. After reporting what can only be described as blowout earnings yesterday, its stock price made a huge recovery today. The company also set another record, selling out its annual developers conference in less than two hours.

But it won't be this good forever warns Forrester Research chairman and CEO George Colony in a blog post today.

"Apple's momentum will carry it for 24 to 48 months," Colony said. "But without the arrival of a new charismatic leader it will move from being a great company to being a … Read more

Tablets and TV go hand-in-hand

What is TV's new best friend? The tablet.

Eighty-five percent of U.S. tablet owners fiddle around on their tablet while watching TV, according to a new report by marketing research company Forrester.

"Analysts and press have paid much attention to the cannibalistic relationship of tablets and PCs," one of the report's authors, Sarah Rotman, wrote in a blog post today, "but there's another screen whose relationship to the TV is worth considering."

According to the report, tablets, like the iPad, Kindle Fire, and Nook, are taking over both laptops and smartphones as … Read more

The state of 'Bring Your Own Device'

It's dangerous for those of us in the tech industry to naively take what we see playing out in our workplaces every day as a mirror of the wider world. High-tech workers are often more technically savvy and likely to be early adopters. High-tech employers are likewise more inclined to let employees use the tools of their choice. And high-tech companies as a group are, almost by definition, far closer to technology adoption's leading edge.

Which raises the question of whether all the personal gadgets from smartphones to tablets to laptops that appear to be an increasingly integral … Read more

One-third of U.S. adults will own a tablet by 2016, says report

Tablet fever will grip more than a third of all U.S. adults by 2016, according to Forrester analyst Sarah Rotman Epps.

In a report released yesterday, Forrester upped its estimates for U.S. tablet ownership, now forecasting that 112.5 million adults, or 34 percent of the population, will own a tablet in another four years. If that prediction proves correct, it means the industry will sell almost 293 million tablets in the six years from 2010 to 2016.

Europe is also getting into the act.

Forrester expects 105.7 million tablet users to surface in the EU-7 by … Read more

Look out, Microsoft--Apple is grabbing more IT dollars

For a company that doesn't market its products to the business world, Apple has been enjoying a surge in sales among corporate buyers.

The growth of the iPad maker in the corporate market last year proved to be a huge surprise, according to the new Forrester report "Global Tech Market Outlook For 2012 And 2013." Eyeing the landscape for this year and next, the research firm expects Apple to become even more of a disruptive factor in the battle for IT spending.

Apple doesn't break down its sales between consumers and corporations. But based on its … Read more