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Google vs. Baidu in an eye-tracking test

I'd meant to note this earlier, but SEO Hong Kong posted a summary of some findings when Chinese Internet users were tested comparing China's leading search engine, Baidu, with the newer Google.cn.

In a test conducted with Chinese subjects, eye scanning on Google.cn was more focused in the upper left hand corner compared to Baidu despite the fact that both search engines have nearly identical page layouts. Baidu users also scrolled down the page more than the Google users, but clicked on less sponsored listings--less than 1 percent compared to 3 percent for Google. ...

On Baidu, … Read more