A release from marketing researcher Gartner this week shows the "Hype Cycle" peaking for media tablets like Apple's iPad, along with other technologies that are currently riveting consumers' attention, such as 3D displays.
What exactly is the Hype Cycle? Jackie Fenn, a Gartner research vice president, describes it as follows: "What happens is that people get very excited and have very high expectations for a technology. And we get what we characterize as the peak of inflated expectations, where everyone feels they have to be involved or they're going to be left out."
Fenn continues: "In fact, the technology is often immature at that point, so a lot of people who try it don't get the value that they thought they were going to get. You get a trough of disillusionment, where you get a backlash against the technology, probably going too far the other way before you settle down and people start to understand how you do use the technology."
The October 9 Gartner release highlights "high-impact technologies," such as the iPad and other media tablets, wireless power, 3D flat-panel TVs and displays, and private cloud computing. 4G mobile broadband is also shown as peaking.
Because Gartner generally describes these technologies as immature and not fully understood by consumers (nor suppliers), it is interesting to speculate about how the iPad,… Read more