"catalyst for change"

HP targets Cisco with trade-in program

Hewlett-Packard today launched its most aggressive assault on networking giant Cisco Systems: a trade-in promotion to rip and replace existing gear.

HP's promotion, dubbed "A Catalyst for Change" to play off the brand name for Cisco's switches, is aimed at networking gear that will be nearing the end of its useful life at the end of 2011.

Under the terms of the trade-in promotion, HP will shave 20 percent off the list price of its A-Series and E-Series switches for customers who trade in Cisco equipment. The minimum deal size is $100,000 list price.

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