adobe posts on CNET - Page 94


Adobe's AIR strategy: First platform, then applications, exec says

As Web-based applications become more powerful, Adobe Systems' focus is to provide a development platform rather than create online Office-style applications, according to an executive in Adobe's developer group.

Earlier this week, Wired ran a blog saying that Adobe could enter the market for Web-based productivity applications, quoting Mike Downey, group manager of platform evangelism at Adobe.

In an interview on Friday, Downey said that Adobe is committing its resources to building the underlying platform for writing more sophisticated Web applications.

Adobe's Flash Player is widely used on the Web, and it's Adobe Runtime Environment, or AIR, (… Read more

Adobe mulling a move into the Office market?

Wired is suggesting that Adobe Systems may launch a competitor to Microsoft Office. Not only would this not be surprising (though I see little evidence in the article pointing to the presumption), but if anyone were to do it well, it would be Adobe.

The only thing better would be if Adobe, Apple, and OpenOffice could get together. Open source plus two of the most innovative makers of software in the industry...I'm salivating. (In fact, don't you think that it makes a lot of sense for Apple to acquire Adobe, given the similar corporate mentalities/competencies? Me, too.)

From the article:… Read more

Adobe backs down on FedEx Kinko's print button

After Adobe Systems faced the wrath of numerous printing companies and organizations, the company has decided to remove a button that made it easy for Adobe Reader and Acrobat software users to print PDF files at FedEx Kinko's, a top executive said Wednesday.

Adobe is removing the button with a version 8.1.1 update to be released in about 10 weeks, said John Loiacono, head of the company's creative products division, on his blog.

"I know that there are a lot of folks who will be asking why we can't do it this afternoon. The … Read more

Adobe adds customer functionality, receives criticism from partners

You've got to feel for Adobe Systems. It added what it thought was a feature to some of its products and instead discovered it added a land mine. As reported in today's Wall Street Journal, Adobe added a new button to some of its software that lets customers transfer their documents to a FedEx Kinko's for printing. Sounds good, right?… Read more

Sharks on a browser

I have to hand it to the Discovery Channel. They're one of the few TV networks out there whose sweeps week involves one animal, and an absolute onslaught of programming about it. I'm speaking of course about Shark Week, an annual TV event that's been around since the late '80s.

One of the more amusing marketing tools I've run into this week is their Shark Week video remixer, which is a somewhat stripped-down version of Adobe's Flash video-editing tool containing various clips of sharks swimming, attacking, and messing about with divers. Users can string together … Read more

Adobe tries mollifying peeved partners

Adobe Systems is trying to find a way out of a thorny fix--a deal with FedEx Kinko's that outraged other printing companies--and part of the strategy is a public mea culpa by a senior executive.

Bruce Chizen, Adobe's chief executive, and John Loiacono, head of the company's creative products division, met Tuesday with a group of print industry leaders, Loiacono said on his blog after the meeting. "They were tough on us. Big-time tough," he said Wednesday. "At the end of the discussion, we committed to coming back to them within two weeks with … Read more

Adobe's Apollo and the pressing need to upgrade open-source licensing

I was just geeking out (to the maximum extent that I am technically capable, which means, not much) on Adobe's Apollo site at the suggestion of a friend. Wow. This completely breaks the paradigm of how we (or, at least, I) think about computing.

We talk a lot about mixed source. You know, open-source and proprietary software, living in perfect harmony. But that is nowhere near as interesting as true mixed source: desktop code intermingled with "cloud" code. What happens when the line between my desktop and the Internet blur to the extent that I neither know nor care where one ends and the other begins?

Microsoft has a desktop fetish that inhibits its ability to think cogently online. Google has the opposite problem. Adobe, however, seems to be striking the balance just right, what with its symbiotic balance between Web technologies (Macromedia) and desktop technologies (Adobe).

While I eagerly, hungrily anticipate The Big Blur, I can't help but worry about open source's lack of preparation. Our licensing debates will soon smack of silly sciolism as the Web moves offline and the desktop moves online. What relevance do 99 percent of our licenses have to this blurred world? Not very much.… Read more

Is a single-size serving of CS3 worth it?

The math is incontrovertible: at $2,500, Adobe's Creative Suite 3 Master Collection non-upgrade is extremely expensive. However, once you start looking at the cost of the individual pieces of the suite, getting more than two of the major components--say, Photoshop and Illustrator--on their own isn't cost effective, either.

Just those two applications together cost $1,600 for their non-upgrade editions, and that same chunk of change will get you the CS3 Web Premium, which contains Photoshop, Illustrator, Flash, Dreamweaver, Acrobat Pro and all the little ancillary apps that Adobe has been giving away.

But let's say you're only interested in editing photos, or you think your copy of Illustrator CS2 will work just fine with Flash CS3, but you need that Flash upgrade? Is there more going on than a new palette layout? Let's break down Adobe's powerhouse gestalt and take a look at the more popular parts that make up the whole: Photoshop for image manipulating and printing, Illustrator for drawing, Flash for animating, and Dreamweaver for designing Web pages.

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Pownce invites and the rise of Adobe AIR

Adobe released the public beta of its Adobe AIR runtime environment (previously codenamed Apollo) about a month ago. The software is designed to allow the development of rich Internet applications that work on any operating system. I'm sure that there are technical differences, but it seems a lot like an amped-up widget engine to me.

Needless to say, AIR apps aren't nearly as ubiquitous as Adobe Flash apps (yet), but there have been a few interesting recent developments. The most-polished AIR application so far is Adobe Digital Editions, software for reading, downloading, and managing e-books. To learn more about it, check Seth Rosenblatt's First Look video for Adobe Digital Editions.

While Adobe Digital Editions might be the most powerful AIR app so far, the one with the most buzz is definitely the Pownce desktop client, a tool for sending content to your Pownce buddies and the Pownce Web site. (Pownce is currently in private alpha; jump down to the bottom of this post for info about how to request an invitation.)… Read more

Adobe flashes security updates

Adobe Systems this week issued three critical security updates designed to address vulnerabilities in its Flash Player, according to a security advisory issued by the company.

Adobe Flash Player, and, as well as their earlier versions running on all platforms, are affected.

Users loading a malicious vector graphics file format (SWF) in their Flash Player may find attackers exploiting security flaws due to an input validation error in and earlier versions, according to a security advisory by Secunia. Attackers, as a result, can gain … Read more