CHICAGO--Adobe Systems, one of the largest providers of packaged software, is aggressively expanding into online services as it seeks to garner more revenue from the Web.
At its Max developer conference here on Tuesday, company executives detailed collaboration and document workflow Web services scheduled for release in the next year.
The company also showed off Thermo, the code name for a new tool aimed at letting designers, rather than programmers, build rich Internet applications.
Adobe's strategy is to introduce services as complements to its existing desktop and server applications. It is still experimenting with different business models to charge for services, which could include shared revenue from advertising or subscriptions, executives said.
"We're looking at how monetization of software in the services world changes and Adobe needs to change with that," said Chief Software Architect Kevin Lynch on Monday.
During a keynote on Tuesday, Lynch said that Adobe is still "in the early days" of offering services but the company intends to offer more. … Read more