The controversial New York Times pay wall has been a success, the company said today in its second-quarter financial filing.
"The second quarter was a historic one for our company, as we successfully launched The New York Times digital subscriptions and began to see the early effect on our overall financial performance," Janet L. Robinson, president and chief executive officer of The New York Times Company, said in a statement. "The positive consumer response to the digital subscription packages is a strong indication of the value that users place on our high-quality news, analysis, and commentary.
"Our digital model exemplifies our growing ability to capitalize on secular trends that show consumer willingness to pay for content across multiple digital platforms," she said.
The New York Times launched its digital subscriptions in March. At the time, the company was charging customers who wanted access to the paper's Web site and smartphone app $15 every four weeks, and $20 for each four-week span of access to its site and tablet app. Unlimited digital access cost $35 per four weeks.
However, since then, the Times has been somewhat lenient on its subscriptions. The paper is currently offering an introductory price of 99 cents for the first four weeks across all three categories. After that, it's charging the original rates.
The Times allows readers to access up to 20 stories per month at no charge. Anyone who wants to read more stories than that will need a subscription.… Read more