BARCELONA, Spain -- Bright lights, orchestras, stage shows, and spin -- these are the trappings of a modern technology press event. Of course, the most basic purpose of these events is to share new product details with the press and, ultimately, potential consumers. But today's press conferences have turned into so much more. If you've never attended one, you're missing a certain blend of magic and despair.
A good tech event is not easy to pull off. And Samsung, despite producing some massive tech stars, has struggled to hit on a winning script. Remember the bizarre and possibly sexist Radio City Music Hall debut of the Galaxy S4? … Read more