Barnes & Noble has a plan to attract more in-store use of its Nook e-readers, and it involves near-field communication chips.
The technology -- known mostly for allowing consumers to use their phones to make payments -- will soon be embedded in the bookseller's Nook devices, Barnes & Noble CEO William Lynch revealed during an interview with Fortune magazine.
"We can work with the publishers so they would ship a copy of each hardcover with an NFC chip embedded with all the editorial reviews they can get on BN.com," Lynch said in the interview. "And if you had your Nook, you can walk up to any of our pictures, any our aisles, any of our bestseller lists, and just touch the book, and get information on that physical book on your Nook and have some frictionless purchase experience." … Read more