Salesforce.com is turning things up a notch for its Marketing Cloud platform with a new product styled similarly to its other cloud-based products: Social.com.
Social.com stems from Salesforce's acquisition of Buddy Media and its subsidiary, the London-based Brighter Option.
Thus, the Marketing Cloud now boils down to three core areas: social media listening (Radian6), publishing content (Buddy Media), and branding (Social.com). The new service is described as a self-serve application for use by agencies, brands, developers, retailers and advertisers in developing, automating, and managing social ad campaigns.
Touting it as the first platform that connects … Read more