As we're inundated with hero shots of the iPad every day, on every billboard and the back of every magazine cover, it appears to be a good time to rethink the relationship between advertising and product, between marketing and innovation. It's not that Apple doesn't spend any money on advertising--no, it was pouring a whopping $500 million into its launch campaign for the iPad. But what is different is that Apple's marketing doesn't have to be clever or utterly creative. In fact, it is stunningly not so. No major social media campaign needed to be sparked, no user-generated content contest needed to be held. And while the ongoing tongue-in-cheek anti-Microsoft ads are undeniably cute, they are not really an advertising revelation. Gone are the days of the bold "1984" campaigns. Today, Apple earns enough attention to forgo any ostentatious marketing, in fact, so much that a cleverly orchestrated campaign would distract from the brand rather than boosting it. The company simply displays its products--that's all it takes. Apple's products are viral without any viral marketing.… Read more
For this week's concept car Friday, we're taking a step back from the supercars and luxury sports sedans that we normally feature and take a look at the People's Car of the future. It's no secret that Volkswagen's New Beetle is at the end of its life cycle and that a major redesign is just around the corner. But what will this Newer Beetle look like? We hope not nearly as bland as the new Jetta, but VW isn't talking.
Meanwhile in Brazil, where the classic VW Beetle (or VW Fusca, as it is … Read more
The Bugatti Veyron EB 16.4 sits as a halo car among halo cars, but the 5-year-old aesthetic of the 1,001-horsepower supercar is starting to look a bit long in the tooth. But with the exception of the awkwardly styled 16C Galibier concept, Bugatti seems content to trot out variants and special editions of the same Veyron for the last few car show seasons, leaving the rest of us to speculate as to the nature of the hypercar of the next decade.
Enter Racer X Design. This independent auto design team has taken the major design cues of the … Read more
As the World Wide Developers Conference winds to a close here in San Francisco, we hope developers who attended the many sessions and labs have been given plenty of inspiration to keep making great apps. Just like at every WWDC, Apple has announced the winners of the Apple Design Award. According to Apple, this year's Design Awards focused on "iPhone OS applications that demonstrate technical excellence, innovation, superior technology adoption, high performance, and outstanding design." They have some great picks in there, so be sure to check it out.
Notably absent from this year's offerings are … Read more
If you ever though that a Volvo couldn't be sexy, prepare to be surprised. Nouphone J. Bansasine designed this slick 2015 Volvo S90 concept during his internship at the Volvo Monitoring and Concept Center--birthplace of the XC90, S80, S60, and the Safety Concept Car that would become the current Volvo C30--and it's probably the sweetest looking Volvo that we've ever seen.
If you think the Batmobile is just something from the movies or comic books, researchers at MIT and Harvard University want to change your mind.
As part of a long-term project, the researchers are working on developing a computer that they hope could one day mimic the visualization systems of the human brain. And while there could be many practical applications for such research, one of the sexiest is a potential autonomous vehicle that could use its visualization acumen to navigate roadside dangers or impassable terrain.
According to Nicolas Pinto, a Ph.D. student specializing in brain visualization research at … Read more
You've surely seen the Diet Coke and Mentos rockets that have been all over the Interwubs for the last couple of years. For those who haven't, a pair of intrepid scienticians demonstrated that dropping Mentos mints into diet cola causes a chemical reaction that shoots the foamy concoction out of the coke bottles in a fountain-like manner.
The same pair, who've been making the rounds at Maker Faires and other DIY events, this week posted this video of a custom tricycle-type vehicle that works along the same principle. It uses a piston drive to harness the power … Read more
The Ferdinand GT3 RS currently on display at Austria's Museum of Modern Art Linz is the lightest Porsche ever. It's also the greenest, the shiniest, and, well, probably the goofiest.
Built using a cardboard and PVC tube frame with an aluminium foil skin, the Ferdinand GT3 RS weighs a scant 220 pounds. The vehicle features skinny, low-rolling resistance bicycle wheels and tires that are driven, not by an exotic flat six-cylinder or a hybrid drivetrain, but by pedal power supplied by the driver's legs. Not only is the Ferdinand GT3 RS the lightest Porsche ever; it's … Read more
Behold the Mitsuoka Orochi. It's powered by a 3.3-liter, 230 horsepower Toyota Camry V-6; has a power-to-weight ratio somewhere between that of the Honda Civic and a Mini Cooper S; and carries the distinction of being the ugliest supercar ever built. Ever. And if you want the distinction of owning one, it'll cost you about $95,000 and the price of a plane ticket to Japan, or, for about $60, you could pick up a much smaller version that transforms into a robot.
User kenji on the Transformers enthusiast forum HK-TF has posted preview photos of the … Read more
Apple on Wednesday denied published reports that its professional-level suite of video software applications is being refocused to suit more mainstream customers.
According to an AppleInsider report, the Final Cut Studio team has been told to refocus its efforts "to more closely match the needs of the majority of its customers." That would mean Apple would target customers moving to Final Cut Studio from the company's more basic iMovie application, instead of continuing to offer more high-end features designed for video professionals.
But Apple said that's not the case.
"Final Cut Pro is the first … Read more