I may have lost a few of you with the headline and you're already deciding to tell me that I'm just plain wrong by even suggesting Microsoft is OK with Vista failing, but hear me out. I'm not going to make the case that Vista has failed--if you look at sales figures, I think it's safe to say that while it isn't the most celebrated OS Microsoft has released, it still has done relatively well--and I won't even make the case that Vista should fail.
Instead, I've had this inkling for the past year based on what I've seen come out of the Microsoft camp that the company is fine with the poor Vista PR and doesn't really care that most businesses are loath to switch from XP. And with the constant rhetoric coming from the top echelons of the company telling us exactly why Windows 7 will be the greatest version of Windows Microsoft has ever released, it's becoming abundantly clear that Microsoft just doesn't care that Vista is facing such pressure.
But Microsoft's neglect of Vista goes far beyond the hopeful success of Windows 7. I think Microsoft is perfectly fine with the way things have developed in the industry and its desire to prove the value of Vista was barely a concern once the company released the operating system.
Sure, it's releasing commercials now in an attempt to fight back against Apple, but have you noticed that none of the commercials gives viewers a reason to use Vista itself? The company is quick to point out why you should own a PC, but when it comes to Vista, it's as if the operating system shouldn't be mentioned.
I should point out that there is no way to prove my theory. Microsoft constantly tells journalists that Vista is perfectly fine and it's hitting all the sales benchmarks it laid out in the beginning and that it's proud of the operating system it built. I don't doubt either point. I just think that to push the company's strategy forward and put itself back on the tech map, the company felt Vista could be the single product that would make it take some bumps in the short term, but push Microsoft's agenda forward over the long term.… Read more