Just five months after delivering its first official advertisements, Instagram has a made a believer out of Omnicon Group, a top-tier advertising and marketing agency with more than 5,000 clients.
The agency has signed a one-year contract with Instagram, an Instagram spokesperson told CNET on Friday. The partnership marks the first agency deal for Instagram and signifies the seriousness of the smartphone application's intention to turn the photo and video app, used by more than 150 million people each month, into a lucrative business.
The deal, which comes with creative guidance from Instagram, was first reported by AdAge. … Read more