Review: Ad-Aware 11

Ad-Aware has faced its ups and downs over the past few years, shimmying in and out of relevancy. Though last year's version was an overall improvement over its prior incarnations, our review staff had ultimately concluded that there was still some maturing to do if Lavasoft was aiming to reclaim the throne as top security honcho.

Gone is the Vipre scanner that powered it before and Ad-Aware now comes primarily powered by Bitdefender's core security engine and with added perks and utilities.

The installation process isn't exactly short when you include the extra download time to grab … Read more

Facebook sees mobile riches in richer app ads

Facebook will look to capitalize on its new-found strength in mobile advertising by adding a sophisticated twist to an ad unit that has not only proved remarkably popularly with developers, but has also helped the company win over skeptics on Wall Street.

Tuesday, the social network is expanding the purpose of its mobile app ads, formerly known as mobile app install ads, so that developers can do more than just drive new downloads of their iOS or Android applications. The units will now enable app makers to separately target their existing users in Facebook's mobile News Feed and encourage … Read more

Valve Steam Machines to battle game consoles

CNET Update bundles it up:

In this episode of Update:

- Learn about Valve's upcoming Steam Machines and the Steam operating system. To play PC games from the living room TV, Valve also designed a new type of wireless controller with trackpads.

- Get ready for Samsung's Galaxy Note 3 and Galaxy Gear smartwatch to hit US stores this week, with RadioShack offering trade-in deals.

- Tell Facebook if you don't like an advertisement, and Facebook will listen and adjust.

- Don't be surprised to see ads in the Gmail Android app, according to code discovered by Android Police. … Read more

Facebook giving advertisers more data on user habits

Facebook is providing more insight to advertisers into user activities through its social network, according to a new report.

The company told Reuters that it has started to provide major advertisers in the telecom industry with information on users who switched carriers or devices after seeing an ad on its service. Facebook is able to provide such data by knowing when a particular ad was displayed to a user and on which kind of device or service that person accessed its social network both before and after seeing the respective ad.

"We have the ability to understand how the … Read more

Google's AdID to take a bite out of third-party cookies

You're not the only one unhappy with the proliferation of third-party cookies. So is Google, which has a plan called AdID to cut them from your online advertising diet.

The proposal could upend the $120 billion online advertising business, simultaneously giving more control over which ads are shown to customers and to Google as well, reports USA Today.

The story, based on a single, anonymous source at Google who is "familiar" with the plan but was not authorized to speak to the press, says that AdID could give Google a big bump to the company's online … Read more

Virgin Mobile's 'blinkwashing' asks your eyelids to skip ads

Virgin Mobile is relying on your eyelids to aid its new viral marketing campaign.

The company recently posted a video, called "blinkwashing," to YouTube that uses the computer's Webcam to help viewers skip ads. The video is outfitted with a host of quick Virgin Mobile ads. Whenever viewers want to skip an ad, they need only blink and they're brought to the next video.

In order to get the feature up and running, the video attempts to access the viewer's Webcam. After doing so, it asks that the viewer blink a couple of times to … Read more

Apple's new iPhones slammed in latest Microsoft ad

If Nokia's ribbing of Apple shortly after the new iPhone unveiling this week wasn't enough, Nokia's soon-to-be-parent-company, Microsoft, is joining the fray.

Microsoft posted a new video Friday morning knocking Apple's new iPhones and poking fun at the new colors as the only innovation.

The video is in a rather unusual style that attempts to mimic pitch meetings within Apple's inner confines. Nonspeaking characters watching the pitch appear to represent Apple's design chief, Jony Ive, and perhaps a younger version of Apple CEO Tim Cook, if he were biologically bonded to Google exec Andy Rubin. … Read more

Facebook video ads delayed again, says report

Facebook is pressing the pause button on an initiative to put video advertisements in News Feed as it considers how not to disrupt the user experience, according to Ad Age.

The social network has long been rumored to be shopping around a high-priced ad unit that marketers could use to run 15-second commercial-like advertisements in News Feed. The units, costing anywhere between $1 million and $2.4 million depending on reach, would auto-play without sound when users scroll over them, earlier reports suggested.

The video ads were originally slated for a summer release but were pushed back to an October … Read more

Android beats surging iOS again on mobile ad network

Android remains top dog among all mobile platforms as seen by mobile ad network Millennial Media.

For the second quarter of 2013, Android snared 51 percent of all ad impressions on the network, according to the latest Millennial Media Mobile Mix report released Friday. That number was up from the 46 percent seen in the second quarter of 2012 and down just one percentage point from this year's first quarter.

iOS remained firmly in second place. But it showed a healthy gain in ad impressions, rising to 42 percent last quarter from 34 percent in the same period last … Read more

Google Glass could be a $3B-per-year cash cow

While Google Glass is currently a novelty product for select users, it could earn a good deal of cash for Google within the next few years.

According to AllThingsD, which spoke with financial analyst Robert S. Peck of SunTrust Robinson Humphrey, the wearable tech could be worth as much as $3.27 billion to Google in 2017, which is more than 3.7 percent of Google's estimated $86.4 billion total revenue for that year.

The big bucks will reportedly come from additional searches on Glass, enhanced ad targeting, and app sales, according to AllThingsD. Peck estimates that Glass … Read more