Adobe Systems' competitors smell blood in the water.
Having seen the torrent of criticism that greeted the company's move last month exclusively to subscription sales for most of its software, many are launching promotions and otherwise scrambling to win over the disaffected.
"We've put in place our outreach program to users, saying, 'Hey, come and try us,'" said Nick Davies, general manager of Corel's digital media and productivity software group. Corel launched a promotion that lets Adobe CS4, CS5, and CS6 users buy Corel software for the upgrade price rather than the full price.
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