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Facebook ready to roll video ads in users' feeds

Facebook plans to finally begin running video ads that will appear in users' News Feeds, the social network confirmed early Tuesday morning.

The new ads will automatically appear on both Web and mobile feeds, people familiar with the matter initially told the Wall Street Journal, which was first to report on the pending ads, and Facebook later confirmed.

In a press release, Facebook referred to the long-anticipated launch as just a test. The company said that starting Thursday only a small number of people will see video ads. The first ad will come from launch partner Summit Entertainment, which will … Read more

Twitter's MoPub launches native mobile ads platform

MoPub, which Twitter bought for a reported $350 million in September, on Thursday announced the launch of its native mobile ads platform.

The idea, MoPub said in a blog post, is to give app developers a way to automatically place mobile ads, rather than have to build them piecemeal. The plan to launch the platform was first reported by the Financial Times in October.

MoPub's rationale for building the new platform is that many app developers want to be able to sell native ads, but that until now, there has been no "scalable and accessible" way for … Read more

Spotify event: Join us Wednesday (live blog)

Spotify will hold a media event Wednesday, December 11, and we'll be there to bring you all the news.

The press conference, which is expected to be the subscription music service's announcement of a free mobile offering, starts at 7 a.m. PT at Spotify's new offices in New York. We'll live-blog the whole affair.

The event won't have a public webcast, so tune into CNET's coverage to know what's happening at:

CNET's live coverage of Spotify's press event

The invitation to the event simply read "We're having a … Read more

Twitter stock hits high marks with new ad rollout

Since going public last month, Twitter has been rolling out various features to snag marketers' attention. It appears this work has paid off. The social network's shares are the highest they've been since the company's first day on the New York Stock Exchange.

Gaining 9.3 percent on Monday, Twitter's shares closed at $49.14. The only other time the social network saw those types of numbers was on its first day of trading when its shares soared from $26 to $50.09, and then closed at $44.90. In the last few weeks, Twitter's … Read more

Spotify said to unveil free mobile music streaming

Spotify has millions of active users who don't pay a cent for the service -- they just opt to hear advertising on the streaming music service instead of paying a monthly fee.

The one catch is that free listening is only available on computers. However, this could soon change.

Spotify is reportedly in the midst of planning free, ad-supported, mobile music streaming, according to The Wall Street Journal. This means users will be able to listen to music on the go via their smartphones and tablets.

According to the Journal, the purported free mobile service will let users play … Read more

Facebook to marketers: It's time to buy ads

Facebook isn't so sure organic dissemination of content across the world's largest social network will be enough for companies over the coming years, according to a recent leak.

AdAge reported on Thursday that it has obtained a copy of a sales deck Facebook sent to its marketing partners in November. According to AdAge, Facebook says in the sales deck that it expects "distribution of an individual page's posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site."

Whether the declining reach is more a … Read more

Broadcom CTO's crystal ball shows wearable widgets, gigabit broadband (Q&A)

Maybe it's time for Broadcom Chief Technology Officer Henry Samueli to get a little of the limelight.

For years, CPU makers like Intel, IBM, and Apple got the glory in the processor industry. But as mobile and cloud computing explodes, communication chips are getting more important, and that's the market where the company Samueli co-founded is a dominant player.

Wednesday, the company announced a new processor that's emblematic of the new trends in the computing industry. The BCM20736 is a modest little thing -- a chip that lets a device communicate over low-power Bluetooth links and charge … Read more

Excellent iOS apps for Black Friday

For better or worse, the biggest shopping day of the year is finally upon us. Whether you're the type that's planning to brave the long lines or just want to get the best deals online, Black Friday is the day to do it.

Fortunately, with your iPhone in hand and the right apps, you have an excellent resource for both planning what you're going to buy and finding the best possible deals -- even when you're in the stores.

For everyone who's looking for the biggest discounts, I've put together a collection of apps … Read more

Giveaway: Lavasoft Registry Tuner

Do you have a computer that seems to run slower than usual? Not sure if you are experiencing a registry overload, a virus or spyware? Whatever the issue might be, we have a solution that might help resolve your slow PC problem. In partnership with Lavasoft for one week only, we are giving away a free copy of Lavasoft Registry Tuner when you download and install the brand new Ad-Aware Free Antivirus+ 11, exclusively from Download.com.

Just a few weeks ago, Lavasoft released a brand new version of Ad-Aware that has received high marks from the editors, earning itself … Read more

UK's Tesco to scan eyes, target ads accordingly

British chain Tesco is rolling out "Minority Report"-style eyeball-scanning tech to target advertisements at customers. The supermarket giant will install screens that scan your eyes in its gas stations. Then while you queue at the cash register, the screen will show ads it hopes will appeal to you based on your age and gender.

The screens -- called OptimEyes -- are made by Lord Sugar's Amscreen company and contain built-in cameras and software that can identify certain key traits. They'll find their way into all 450 of Tesco's petrol stations, Amscreen said in a release, and could be used by other British supermarkets too. … Read more