You take a seat. The lights go dark. Tony Stark struts across the screen. What's that smell? It's Eau de Iron Man! That's what I imagine the experience will be like when "Iron Man 3" debuts in 4DX in Japan this year. The 4DX format aims for a more interactive experience than just sitting in your seat, passively absorbing a movie through your eyes and ears.
The 4DX format adds odd gadgets to the theater setting, such us tilting seats, bubble makers on the ceiling, fog, wind, strobe lighting, and odor effects (Smell-O-Vision!). It's like some mad scientist got ahold of a Regal cinema and went nuts customizing it. Naturally, 4DX theaters have to be specially equipped to handle all the extras.… Read more