Television

Here is one of my favorite vintage ads from our collection on TheCBSAttic.com. Created under the direction of the legendary CBS Creative Director Lou Dorfsman, it ran as a trade ad in 1963.

The ad married words and imagery with wit and simplicity. What makes this so special and meaningful is that the elements of the Eye's success are as true today as they were then.

While there are many more ways to win the nation's applause today using technology to gather and amplify attention, it all still begins with developing the best shows.

This piece serves … Read more

One of the most important platforms for marketing new television programs is a successful schedule with established audiences. We show previews of new programs to fans of our established ones as a means to gain awareness and get people excited.

The more successful a broadcast schedule, the fewer programming holes it has to fill when the new season comes around. And the ones that get picked benefit from strong leads-in--they get to stand on the shoulders of giants.

As we get deeper into development season--the time each year when TV networks select scripts, cast, produce, and pick new pilots that … Read more

It's March and at CBS that means NCAA hoops! March Madness officially kicks off with "Selection Sunday," the annual reveal of which 68 teams have been chosen to participate in the "Big Dance."

Players, teams, and fans across America eagerly await the announcement--broadcast live on CBS--and the analysis that ensues. Why? Because come the next morning, they'll either be practicing for their big shot at basketball greatness or filling out a bracket to take a crack at the office pool. A victory in either ensures eternal bragging rights!

Watch the 2012 NCAA Basketball Championship … Read more

Each year at CES, technologists and marketers trot out their newest wares, promising enhancements and upgrades in the user experience, especially as it relates to television.

While TV technology constantly evolves, its aspirations and selling points have remained consistent over the decades. Take a look at a few vintage ads from our collection as proof. The promises they offered to consumers many decades ago aren't all that different from those being made today.

Amazing picture quality This vintage TV ad for CBS Columbia TV set circa 1953 features celebrity spokesperson Arthur Godfrey and promises a picture so sharp that &… Read more

Could you imagine watching football and not being able to see crucial moments played back again?

Well, thanks to CBS Sports, none of us ever has to miss a play. Forty-eight years ago on December 7, 1963, CBS made sports tech history as it introduced the first-ever instant replay during the Army-Navy football game. Before that, all viewers at home could see was the real-time action, as captured by one camera. There were no highlights, no zoom in, and no slow motion. It was a long, drawn-out viewing experience.

Looking for a way to change that and to help viewers … Read more

Tuesday night at 8 p.m. ET/9 p.m. CT tech-innovation-turned-holiday-classic "Rudolph the Red-Nosed Reindeer" will light up CBS' air once again.

Rudolph was a pioneer. Not just because of its protagonist's navigational prowess, but because of its "Animagic" method created by producers Arthur Rankin Jr. and Jules Bass.

At the time, there was nothing like it. From Rudolph and Frosty to the Abominable Snowman, Rankin/Bass Productions' stop-motion animation has a distinctive look, recognizable for its doll-like characters with spheroid body parts, and powdery snow projected over the action to create the look … Read more

The CBS Sports College Football crew is the best in the biz.

Verne Lundquist, Gary Danielson, Tracy Wolfson, Coordinating Producer Craig Silver, and Director Steve Milton and the troop of dedicated professionals at CBS Sports make it look easy. It's not. It takes technology, teamwork, and talent. Our team is on the road through the Southeastern Conference all fall, bringing the excitement of college football and the Saturday tradition to living rooms across America. "It's really like the circus," says Silver. "We roll our trucks into town. Set up for a few days, do the … Read more

Word of mouth has long been one of the most influential forms of marketing in the television business.

Simply put, word of mouth is a valuable recommendation from a trusted and respected friend. Voluminous research has shown that three industries benefit the most from word of mouth: restaurants, movies, and television.

With the addition of social media platforms, the impact and power of once "intangible" word-of-mouth is becoming more pronounced. Practically overnight, a whole industry focused on social media marketing and research has emerged promising brand marketers the ability to propel their businesses forward using these wonderful new … Read more

On October 20, 1951, the CBS Eye was first introduced to the public on the CBS Television Network.

Over the past 60 years, the Eye has remained a symbol of our company's strong, clear vision and continues to be a fitting symbol of CBS's history, pride, and ongoing leadership. An enduring corporate symbol like the CBS Eye is hard to come by. Over the years it has taken on different colors and sizes, but to this day, the perfectly balanced design of our unblinking Eye remains unchanged. Today, the Eye is at once a valuable asset and a … Read more