Makers

For Kiaya Steele, the men in suits and dark glasses who appeared suddenly through the raindrops of a New Hampshire morning were the first sign that something very unusual was going on.

One of the men stood under an umbrella next to the car Steele and her friend Kellin had been riding in moments earlier and delivered a message. As Kelli's sister Jenna was brought out of a second car that had pulled up mysteriously behind them, Steele was told that if she couldn't quickly prove that she was "the real Kiaya," the bomb planted inside … Read more

Correction at 4:50 a.m. PDT November 18: Cammie Dunaway incorrectly described Wii's October sales figures compared with other next-generation game consoles. Wii sales were nearly the total of its rivals combined.

Stung by lower Wii sales and a couple of down quarters, Nintendo may be a bit off its game this year. But Cammie Dunaway, Nintendo of America's executive vice president of sales and marketing, keeps focused on the company's strengths and positive numbers.

The recession and a paucity of blockbuster titles have taken a bite out of the overall video game industry this year, with revenue down from record levels in 2008. Nintendo certainly hasn't been immune. For the first half of the year, earnings fell about 50 percent from 2008, while Will sales dipped.

In the midst of this atmosphere, I spoke on Thursday with Dunaway, known to many video game buffs for her high-spirited appearances at E3.

Though I asked Dunaway about the company's revenue decline, lower console sales, and potential competition, she continually championed Nintendo's assets, including its Wii and DS consoles and recent popular games like Wii Sports Resort and Wii Fit Plus, as well as new titles like Super Mario Bros.

Dunaway's optimism about Nintendo may have been borne out by the latest results. Though overall video game revenue fell in October, the Wii bounced back to recover its spot as the top selling console, according to NPD.

Last month, Nintendo sold 507,000 Wiis, compared with 320,600 Sony PlayStation 3s and 249,700 Microsoft Xbox 360s. Coming in second in video game hardware sales was Nintendo's portable DSi and DS Lite, with gamers scooping up 457,000 units.

Four of Nintendo's titles also did well in October, finishing in the top 10. The company sold 232,000 copies of Wii Fit Plus alone, and 209,000 of Wii Fit Plus bundled with the Balance Board. Wii Sports Resort scored with 179,000 copies sold, while Kingdom Hearts 358/2 Days for the DS found 169,000 new customers.

I spoke with Dunaway by phone before before NPD released the October sales figures. But she certainly knew ahead of time that the numbers would look good for Nintendo.

Q: The question on everyone's mind is Nintendo's performance this year. For the first half, earnings were down about 50 percent. Sales for the Wii have dropped. Your president, [Satoru] Iwata, recently admitted that sales of the Wii have stalled. What do you pin as the reasons for this downturn, both for the company and for the Wii itself? Dunaway: Let's talk about the U.S., and let's break it down into the separate platforms. So, speaking first about the Wii--what's important to understand is that in 2008, we sold 10 million units of the Wii, which was a record for any console ever in history. And so it's a high mark.

What's also important to understand is that the pacing of our software this year was quite different than it was in 2008. In 2008, our big titles were released early in the year. And this year's huge title, released a few weeks ago in October, Wii Fit Plus, is doing quite well. And then arguably, the largest title of the year, New Super Mario Bros. for the Wii, only releases Sunday [November 15]. So we believe that going into the holiday season, consumers will continue to look for the products they see as representing the best value and the most fun.

Now on DS, we also had a record setting year last year, selling over 10 million units, and we are actually 16 percent above that pace year-to-date in 2009. So the combination of DS Lite and our new product DSi is really resonating with consumers.

Then on software, here in the U.S., our software for both Wii and Nintendo DS is actually up over a year ago. So despite the fact that our big titles are yet to come, we still have had a good year overlapping a tremendous year with our software.

Can you talk about some of the new titles Nintendo has in store for the holidays and next year? You mentioned Super Mario Bros. is a key title for the holidays. Are there others? Dunaway: Looking to some of the additional titles for the holidays, New Super Mario Bros., for the first time enables four people to play a Mario game together. And it is going to be something that provides tremendous challenge to experienced gamers, and something a brand new gamer can jump in with their friends and family and enjoy. So that one will be a monster hit.

We also on the DS side have a new Zelda title--Zelda Spirit Tracks--coming on December 7. And Zelda titles are always strong performers, and it's a franchise that loyalists look forward to, line up to get copies of. And it's a title that we also think expanded market consumers will enjoy because of its heart. It's really about solving puzzles and going on an adventure, which is something that really anyone can have a good time doing.

Then as we go into next year, while we haven't announced timing, we have announced that we'll be launching a new Pokemon Gold and Silver, which has broken all records on its launch in Japan. [We're also launching] a title that will be great for loyalists called Sin & Punishment and a title called Endless Ocean that really provides a wonderful family experience on the Wii.… Read more

Popular Mechanics magazine on Thursday will unveil its fifth-annual Breakthrough Award winners, an august collection of designers and products that could do much more than their share to change the world for the better.

From famous inventors like Dean Kamen to a flying car for the Third World to bacteria-powered batteries--and much in-between--the awards are meant to highlight technologies that will shape the way people around the world live and how they interact with everyday products.

Each year, the magazine's editors scour the country for a worthy group of winners, and this year, in the end, Popular Mechanics settled on one leadership award winner, one next-generation honoree, eight Breakthrough innovators and 10 Breakthrough products.

"In all cases, there's a really practical application that we see coming about," said Jerry Beilinson, the magazine's deputy editor, "so these aren't theoretical scientific applications. (They're going to) change the world and have a really positive aspect on people's lives."

Beilinson said that after five years of identifying technological breakthrough products and innovators, certain themes have emerged in the editors' preferences. Among the most important, he said, is alternative energy and products and designers that push that category forward.

"If I look back (at the last few years of doing the awards), we looked at aviation and we looked at medicine," he said. "But over the last few years, I think the things that have been clear themes that we've been looking at that have emerged (are) alternative energy and appropriate technologies for the developing world."

And while the themes can be forward-looking, the individual awards celebrate a "moment in time," he said.

"We're sort of picking the moment at which it's become real, and passed the threshold and seems like its worthy of an award," Beilinson said. "But most of these kinds of things do take some time to develop."

For this year's Breakthrough Leadership award, Popular Mechanics honored Dean Kamen, an inventor with more than 440 patents who may be best known for creating the incredible but commercially disappointing Segway personal transporter. … Read more

SAN RAFAEL, California--You might not think of pinball as an educational tool, but to some devotees of the age-old arcade favorite, that's exactly what they can be.

That's because pinball machines have been around for decades, and often have themes representative of the era in which they were built. And this weekend, visitors to the Pacific Pinball Expo here, an event billed as the "world's largest" pinball show, can see history on display in bright lights and enhanced with familiar bells and whistles, things like the coronation of Queen Elizabeth, the first man on the moon, contemporary music from the 1950s and much more.

At the expo, which opened Friday at the Marin County Civic Center here (admission is $25 for adults and $15 for kids 12 and under), visitors can see more than 350 machines from as early as the 1920s, and with names like "Wild West," "Quartette," "Dragonette, "4-Belles" and much more.

And the mission statement of the Pacific Pinball Museum, which is behind the expo, is as follows: "To inspire an interest in science, art and history through pinball and to preserve and promote this important part of American culture."

… Read more

If you've ever been driving down the highway and looked at the Google Maps application on an iPhone to see what traffic is like ahead, you may have wondered where the data behind the green, yellow, and red lines indicating real-time vehicle flow come from.

In fact, the data are coming from people just like you: users of smartphones with GPS who, by the very act of driving down the highway, are feeding back information about how fast they're going to Google, which in turn is sending it back to users of its mobile map apps.

Which means, … Read more

SAN FRANCISCO--For some of the nearly 100,000 followers of "MythBusters" star Adam Savage's Twitter feed, communicating with him has proven to be more than just your average back-and-forth. For some, it's been a way to submit ideas that he and his Discovery Channel show costars have used for actual episodes.

On October 7, Discovery will begin airing its fall collection of new "MythBusters" episodes, and Savage said that he and costar Jamie Hyneman have taken at least four ideas that have come directly from Twitter users and implemented them on the show.

Among … Read more

SAN FRANCISCO--A pair of Los Angeles artists have teamed up with Toyota on an unusually functional art project: a set of large, colorful flowers that have been providing free Wi-Fi and power outlets in public places around the country.

Currently on display in San Francisco's Yerba Buena Gardens, the flowers--the creation of a company called Poetic Kinetics and its principals, Patrick Shearn and Cynthia Washburn--are part of a campaign for Toyota's newest generation Prius.

Brightly colored by day and lit up with LEDs at night, the flowers have been on tour around the country for several weeks. According … Read more

Video game industry sales in the U.S. dropped 23 percent to $863 million in May compared with $1.12 billion a year ago, according to a new report.

This marked the first time since August 2007 that monthly sales dipped below $1 billion, NPD Group said Thursday in its report.

The drop was felt across the board as gamers coughed up less cash for hardware, software, and accessories. Sales for hardware fell 30 percent year over year to $302.5 million. Software revenue was down 17 percent to $449 million, while sales of gaming accessories tumbled 25 percent to $… Read more

Updated at 12:03 p.m.: To correct that Arc Attack did not synchronize music to its tesla coils.

Just in time for Maker Faire, I read in the San Francisco Chronicle this morning that a local fire artist has created a revolutionary machine: a fire pit, from a company called Live Spark, designed to make flames dance to the beat of music.

According to the Chronicle, Brett Levine--not surprisingly, a Burning Man and Maker Faire artist, as well as a former software entrepreneur--has begun selling his so-called "Fire 2.0," a $15,000 device that has gotten … Read more