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AOL works affiliate marketing into widgets

AOL's Platform-A subsidiary is now bringing affiliate marketing to widget ads. If that sounds like a lot of media speak, that's because it is.

To power widget ads, AOL acquired start-up Goowy in February, and it has already worked the acquisition into Platform-A. As part of Tuesday's announcement, Goowy's technology has been officially incorporated into Buy.at, an affiliate network that AOL also acquired earlier this year.

"Once a publisher places a widget on their Web site, consumers can grab it and distribute the widget to other locations on the Web, including social-network pages, desktops, … Read more

Featured Freeware: 360desktop

The public beta of 360desktop makes some intriguing promises. "Unlimited desktop space" is one, and the capability to save any part of the Web directly to your desktop is another.

Surprisingly, there's a lot more than screensaver snake-oil here. When you run 360desktop, you get a panoramic desktop with custom widgets. Quit, and you're back to basic Windows. Switching between the two didn't cause problems when tested, although quitting 360desktop completely required killing the process a few times.

A persistent "QuickNav" area in the upper-right side of your screen lets you scroll or … Read more

AOL plugs Goowy widget ads into ad network

Update 12:35 p.m. PDT: I corrected a reference to AOL's parent company.

AOL said Wednesday it's integrating interactive "widget" ads with Platform-A, the Time Warner subsidiary's advertising network.

Widgets are small Web-based applications, and widget ads offer more interactive possibilities than conventional ads. AOL acquired Goowy in February to advance its widget push, and the Goowy technology for creating and managing widgets is now integrated with Platform-A.

Widgets already could be distributed on AOL's Bebo and on Facebook through Advertising.com service, which is part of Platform-A, but Platform-A has a much … Read more

Zumobi stamps Twitter, Facebook widgets onto the BlackBerry

On Thursday, Seattle-based mobile widgets maker Zumobi announced its graphics-rich application for BlackBerry. Originally developed for Windows Mobile phones, Zumobi's BlackBerry release marks the application's second platform appearance and hearkens a handful of other improvements.

As a widget organizer, Zumobi lets users add 16 "tiles" to the application's home screen. The number keys and pearl are used to navigate among the four quadrants, and then again among each remaining quadrant to arrive at the elected tile.

Each tile, created by partners, independent developers, or users online, serves an ad, ratings scale, forwarding link, and search … Read more

Dashboard download for Mac: Organized

I have to admit that I don't use Apple's Dashboard widgets very often. Though I know there are several useful widgets available I think it might be that, in my business, I often search for a stand-alone solution to whatever the particular problem might be before thinking of Widgets. In other words, I think it's mostly just habit that I moved away from the Dashboard. But I came across an excellent free widget today that just might make me spend more time with widgets.

Organized, from iSlayer.com is a handy and elegant calendar widget which helps … Read more

Expand your desktop by 360 degrees

In general, I'm not much of a fan of desktop-enhancement software. I like programs such as TweakUI that let me change the aspects of Windows that are extremely annoying to me, but I generally ignore desktop components such as wallpaper, themes, sounds, and all that jazz.

Despite my reservations about "needless" desktop enhancements, however, a new public beta for the software 360desktop intrigued me with its promises of "unlimited desktop space" and the ability to save any part of the Web directly to my desktop. After creating a System Restore point in case my Windows … Read more

Is the New York Times (becoming) a software company?

Nothing is more old news than the good old newspaper from yesterday. Silicon Alley Insider reports on the New York Times' attempt to counter the continued print media decline by establishing new revenue streams through its online initiatives. Marc Frons, chief technology officer of the Times' digital operations, provides cues as to where the company is placing its bets: "Widgets, iPhone apps, APIs, and more."

In essence, this means the Times is turning into a software company, applying the same business model philosophy "as many start-ups in Silicon Valley:" "Build neat tools, get traction, and … Read more

More new-media projects on the way for the 'New York Times'

Last month, we reported that The New York Times would be expanding its online-media reach with TimesPeople, a sharing and bookmarking feature on the site.

But that's not all for the Gray Lady's digital makeover, Silicon Alley Insider reported Wednesday. Also on the way is a set of application program interfaces (APIs) to get Times data to third-party sites, a custom widget generator that bloggers can use to embed news on their sites, and an expansion of TimesPeople so that it's on the Web site rather than in the form of a Firefox plug-in.

There's also … Read more

AOL to developers: We'll guarantee revenue if you use Platform-A

Fighting the common wisdom that it's tough to make money off a social-network application, AOL announced Monday that it will guarantee CPM revenues to developers on Facebook and Bebo's platforms if they opt to use its Platform-A ad technology. If a developer pulls in three unique ad impressions, AOL will pay an undisclosed flat fee.

"Advertiser interest in social networks is rising at a steady rate, and Platform-A is making an unprecedented flat-fee commitment to help application developers generate revenue and guarantee monetization of their applications," Dave Jacobs, Platform-A's senior vice president of publisher services, … Read more

Poll Authority gives Poll Daddy a run for less money

Like polls? Check out Poll Authority, a new poll host that lets you create some really clean looking polls with relative simplicity. It offers many of the features the popular Poll Daddy does but at a lower cost for its pro service which runs at $8 a month. Stripped out are surveys, meaning you're limited to just polls, but it's set up to let you create one in less than a minute which is impressive.

Also included in the pro accounts is vote analysis, which lets you drill down and see where your voters are coming from as … Read more