Consumers watch your wallets. As it gets harder for wireless operators to add new subscribers to their lucrative contract plans, their focus is turning toward getting individual subscribers to spend more each month.
The wireless market is changing, which means mobile operators will no longer be able to rely on adding new high-value contract subscribers to boost their bottom lines. Instead, these companies will need to focus on retaining the customers they have, while encouraging individual subscribers to spend more, Sprint CEO Dan Hesse said Wednesday during the company's first-quarter conference call.
Sprint saw big losses in its contract … Read more