Worldwide spending on online advertising rose by 12.1 percent during the first quarter, reports Nielsen.
Across the board: television, newspapers, radio, outdoor, and Internet advertising all saw an increase in advertising spending, up from the same quarter last year. Magazines are the only media section to have suffered, falling into negative spending.
On the whole, ad spending grew by 3.1 percent globally, despite euro zone troubles and recession.
While television remains at the heart of the advertising industry, Internet advertising saw the highest overall increase.
Internet advertising spending saw growth in Europe at 12.1 percent amid … Read more