online

Tough times for "tradigitalists"

David Armano argues that " Digital Marketing Needs a Reboot." Read this excerpt from his recent contribution to Ad Age's Digital Next:

"Old habits die hard. While consumers are out there spending countless hours on social networks, file sharing applications, chat, community sites, buying stuff, selling stuff and using multiple devices, some of us tradigital old fogies are still reaching for our beloved toolbox of the past in the hopes of getting their attention. While online user behavior tells us that people respond well to simplicity, we labor to create complexity in the form of experimental navigation … Read more

Featured Freeware: Photozig Albums Express

No-frills but effective Photozig Albums Express offers a step-by-step process so you can design your project from start to finish.

Big button icons with descriptions make it easy to start your project and select the preferred output for your images including sending in e-mail, burning to a CD, or uploading to a Web site. The finished product is a basic layout of thumbnails that you can click to enlarge, but you'll have no skins to choose from with this one. Still, Photozig sports three configurations for beginners, intermediates, and advanced users, keeping it simple until you know what you'… Read more

First look at 'DC Universe Online': To the virtual Batcave

If hoards of Batman and Joker fans have their way, one booth may be getting some extra attention at Comic-Con, the annual comic book conference that kicks off in San Diego today.

Following the success of the newest Batman flick and Sony's E3 announcement of a new massively multiplayer online game (MMO), DC Universe Online, DC, Warner Brothers, and Sony Online Entertainment are treating some of their biggest fans to a sneak peek of the virtual world that will be offered on PlayStation 3 or online.

But for those who can't attend the everything-comic conference, DC Universe Online'… Read more

No softies need apply for Microsoft's big opening

Wanted: Experienced online executive not afraid of challenges. Must be self-starter. Ideal candidate a glutton for punishment, willing to deal with stress, as well as excitable CEO prone to throwing chairs when in foul mood. Huge payout if successful; ritual defenestration if a failure. No phone calls. Send all e-mails to sballmer@microsoft.com.

Now that Kevin Johnson has gone the path of all upwardly mobile executives aching to become CEOs--in his case becoming the next boss at Juniper Networks--who is Microsoft likely to appoint as its next online chief?

Not to get melodramatic on you, but this may rank … Read more

Ballmer: Time to ante up online

Updated 10 a.m. PDT, with more details on spending plans

REDMOND, Wash.--In trying to explain Microsoft's continued decision to spend in its money-losing online services business, CEO Steve Ballmer likened it to a game of high-stakes poker.

"We are going to have to ante up in a significant way to even be in this game," he said.

But, he said, as both advertising and content move online, the opportunity is huge.

"There's at least a trillion dollars just in media, communications, and advertising, not all of which we can capture," Ballmer said. … Read more

COPA anti-Net porn law: Down but not out

The U.S. Department of Justice has been fighting an extended legal battle since 1998 to enforce a federal law that targets Web sites deemed "harmful to minors." On Tuesday, it lost again.

This week's ruling (PDF) by the Philadelphia-based Third Circuit Court of Appeals means Web site operators can continue to relax, at least for now, about the Child Online Protection Act being enforced against them. COPA includes criminal penalties, including fines and six months imprisonment, for anyone found guilty of violating it.

The court concluded that COPA "cannot withstand a strict scrutiny, vagueness, or … Read more

IAC to take $170 million charge for mortgage, real estate units

The bad news for the lending crisis has rippled further on the Web.

IAC/InterActiveCorp, a conglomerate of Web sites including Ask.com, LendingTree.com, and Ticketmaster, said late Tuesday that it plans to write down $170 million in charges related to its mortgage and real estate businesses because of the housing fallout, according to a report from the Associated Press. It will report the charges in the first six months of the year ended June 30.

In a regulatory filing, IAC said that it will take a charge of $100 million related to its mortgage business, which includes LendingTree. … Read more

News Corp. COO: 'Scarcity' key to online advertising

HALF MOON BAY, Calif.--For Internet publishers to make the big money from online advertising, they need to manufacture a little scarcity, much like the television business.

That's the current thinking of News Corp. Chief Operating Officer Peter Chernin, who said at a conference that there's just too much inventory on the Internet for advertising to sell for high rates.

"We have to create category scarcity. That category these days is video," Chernin said here at the Fortune Brainstorm Tech conference, a three-day gathering of tech and media executives. More specifically, he said, premium online video … Read more

MP3 Insider 106: On online music

Donald and Jasmine take on eMusic news and nail down the Top 5 online music stores. Also, find out what accessories make the grade for your iPod Touch or Shuffle. Listen now: Download today's podcast

Episode 106

eMusic's makeover

Rhapsody-friendly MP3 players

Accessories for the iPod Touch

Accessories for the iPod Shuffle

Top 5 Online Music Stores

Women's tech conference draws Macy's, not Google

Correction on July 21: The address for a new Sesame Street site was listed incorrectly. Information on the site can be found at SesameStreet.org.

SAN FRANCISCO--On the tech conference circuit, Yahoo, Microsoft and Google are the typical deep-pocketed sponsors. But when the tech is geared toward women, the pockets are those of Chevrolet, Macy's, and K-Y Jelly.

Here at the BlogHer 2008 conference, nearly 3,000 female bloggers are surrounded by the very mainstream-brand advertisers that the Internet media industry has clamored to attract for the last 10 years. It takes just a few moments to notice the … Read more