For quite a while now, we've heard Microsoft claim that when it unleashes its barrage of advertising, Apple and the rest of the software industry will be put on notice.
"You thought the sleeping giant was still sleeping?" Microsoft's VP of Windows Vista consumer marketing said recently. "Well, we've woken up, and it's time to take our message forward."
And it looks like the company has done just that. In what will surely prove to be just the first salvo in an ongoing marketing struggle with Apple that could bulge to an astounding $300 million investment, Microsoft has unleashed an ad campaign saying we all need to learn the facts about Vista.
"When Windows Vista debuted in January 2007, we declared it the best operating system we had ever made. 'Windows Vista is beautiful,' The New York Times raved. It's humbling that millions of you agree," Microsoft's site says after clicking the ad.
"But we know a few of you were disappointed by your early encounter. Printers didn't work. Games felt sluggish. You told us--loudly at times--that the latest Windows wasn't always living up to your high expectations for a Microsoft product...Our goal is always to make each new version of Windows better than the last. With Windows Vista, we're convinced we succeeded."
With 180 million licenses in the wild already, it's hard to argue with Microsoft's logic. But the main question that Microsoft needs to answer remains: Why should I buy Vista if XP works so well?… Read more