At Google they try to think of everything.
The principle behind this is that if they think of everything, there's a chance they can then own everything and make money out of everything.
The latest attempt is a patent for an ad service that would offer a free taxi to take you to the door of the retailer whose fine wares you've just seen advertised online.
I am grateful to TechCrunch for noticing this patent. It has the moving title of "Transportation-aware physical advertising conversions."… Read more