#MashTag beer crafted from social-media input

Go ahead, pour yourself a cold frosty glass full of Twitter. Mmm, that's good stuff. Scottish craft brewery BrewDog turned over the reins of its latest creation to fans on Twitter and Facebook. The resulting brew, #MashTag, came about after several rounds of voting on the various elements that make it up, from the type of brew to the label design.

Over the course of several days, BrewDog offered up three options at a time to a vote. For example, the "#MashTag" name won out over its competition of "CrewDog" and "Crowd Control." Fans also chose to make it an American Brown Ale, rather than an Imperial or Session Brown Ale.… Read more

Toss one down! Groovy beer bottle plays music

Aside from delivering liquid courage or serving as an impromptu weapon, what can your beer bottle do for you? As far as we know, nothing you drink out of compares with the Edison Bottle -- a beer bottle inscribed with New Zealand indie rock band Ghost Wave's latest single "Here She Comes."

The Edison Bottle, created in collaboration with creative agency Shine Limited and Beck's Record Label project, contains a fully playable 3-minute, 23-second song etched onto a Beck's beer bottle. The project required around 600 hours of research and development.… Read more

Crave Ep. 120: Be careful where you leave your DNA

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An artist combs public places for gum, hair, and cigarette butts, and then 3D-prints portraits of the unsuspecting people who've left their DNA behind. Plus, we take a look at a laser-powered flashlight, and get our heads chopped off in an app for the Oculus Rift head-mounted display. … Read more

Beer drone? Festival goers may see booze fall from the sky

Keep an eye on the sky the next time you're at a concert -- a cold beer might be coming your way. It's been announced that attendees of South Africa's OppiKoppi music festival will be able to order beer that comes delivered on an octocopter drone.

Called the OppiKoppi beer drone, the device is an 8-propeller helicopter that can be loaded with beer and flown over the festival, arriving at the GPS location of any person who orders a cold brew from a mobile app. Once the drone arrives at its location, it drops its cargo and a single beer attached to a parachute will make its way down to a designated campsite called District 9.

With beer intentionally flying in the air, there's some concern about a cold brew randomly hitting festival goers in the head. Darkwing Aerials, the South African company that's providing the beer drone for the festival, says it is taking safety precautions. … Read more

BeerHunt app wants you to have fun and free beer

If you ever thought you should be rewarded for drinking lots of beer, here's your chance. A new iOS app turns drinking into a game, giving you points, and ultimately physical rewards, for guzzling down microbrews.

BeerHunt, an app created by incubator The Monkey Inferno, launched today at the Demo Mobile conference in San Francisco. The creators described it as a kind of Foursquare for beers. You get points every time you log a beer into your beer profile depending on what type of beer it is. More points if it's a rare beer, a beer from a … Read more

High-tech Heineken bottles light up when you say 'cheers'

The beer drinking experience is already fairly interactive. You open bottles, clink them against your friends' bottles, and dress them up in little cozies to keep them cold. Apparently, all that wasn't enough for Heineken, which unveiled a prototype of its new Heineken Ignite bottle last week at Milan Design Week.

The bottles incorporate LEDs, micro-sensors, and wireless networking. The technology can detect when the bottle is just sitting there, when a person is drinking, and when it's used for cheering. Various actions are set to trigger the light effects, or it can be remotely activated to flash in time with music.… Read more

Trigger a beer bubbles explosion at the push of a button

When I pour a beer, I'm always aiming to minimize the mound of foam on top. Apparently, there are people who covet that foam, who can't get enough. Those are the same people who can't wait to buy the $40 Sonic Hour, a new gadget that ramps up the foam factor at the push of a button.

Sonic Hour appears to be the work of the same people who created the Professional Beer Foam Making Mug. They've just gone a little more high-tech this time. While the mug used a little hammer to physically excite the beer bubbles, Sonic Hour uses the power of ultrasonic oscillation.… Read more

Chillsner chills beer bottles from the inside out

There is a lot of good stuff that can be found in the freezer: ice cream, frozen pizza, ice. Beer, however, is not one of these items. Now, of course, there is nothing stopping anybody from placing a warm beer in the chiller to cool it down quickly and easily; nothing, that is, except for bad memories. Sooner or later, a bottle of beer put into the freezer gets forgotten about. The resulting beer explosion not only results in a ruined beer, but also in beer-coated ice cream, pizza, and ice. While beer flavored ice cream may not necessarily be … Read more

The Pedal Pub brings the bar home with you

Bars can be crowded, noisy places that do little to release tension after a long work week. That's not to say these qualities are particularly undesirable; sometimes the frenetic, wild activity is exactly what is desired.

But not always. That's why we have beer fridges and kegorators for the home. In fact, the home bar has achieved such a level that we have motorized cocktail shakers and mixed drink makers that require no more than a spin of a dial.

However, as well stocked and outfitted as a home bar may be, there is one thing it most definitely does not usually come with: a steering wheel.… Read more

Crave Ep. 109: The greatest drinking game ever

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This week on Crave, William Shatner has some choice words for J.J. Abrams, and we toss one back in the greatest drinking game ever invented. Cheers! Plus, we dodge a bullet the size of a football field as an asteroid nearly collides with Earth. Phew. … Read more