Go ahead, pour yourself a cold frosty glass full of Twitter. Mmm, that's good stuff. Scottish craft brewery BrewDog turned over the reins of its latest creation to fans on Twitter and Facebook. The resulting brew, #MashTag, came about after several rounds of voting on the various elements that make it up, from the type of brew to the label design.
Over the course of several days, BrewDog offered up three options at a time to a vote. For example, the "#MashTag" name won out over its competition of "CrewDog" and "Crowd Control." Fans also chose to make it an American Brown Ale, rather than an Imperial or Session Brown Ale.… Read more