Urchin Tracking Modules, or UTMs, are tracking tokens added to URLs. They are a tool used by Google Analytics to help calculate the unique number of clicks on a specific link, navigation choices on a Web site, and how much time is spent looking at it. The namesake comes from Urchin Software, a company Google acquired in 2005. Google Analytics borrows a great deal of its structure and features from Urchin 6.
To get started, you'll just need to install a copy of the respective add-on for your Web browser.
Head to the Chrome Web Store entry … Read more