Coca-Cola on Thursday launched a facial-matching Facebook application called the Coke Zero Facial Profiler.
As long as users have at least three photos of themselves in their Facebook profile, the application searches across other pictures from Facebook users that have used the app to find someone whose face matches theirs most accurately. Those that don't have three images can either upload a picture into the app from their desktop or capture a picture from their Webcam.
I had a chance to use the app this afternoon. After it is added to your profile, you can immediately direct it to … Read more