We send 300 billion e-mails, 200 million tweets, and 2.5 billion text messages through our digital networks every day, according to a report originally published in The Economist. In this crazy information age where there's no lack of data vying for people's attention, a picture really does say 1,000 words or 1,000 tweets!
And when it's good, it penetrates people's brains so they remember it. That's the key in the entertainment marketing business.
At CBS, we just unveiled our "key art" for the new season shows. "Key art" … Read more